Skip to main content
Module 2 Exercise You’ve seen the . You know why most families are investing enormous resources at the bottom while Levels 4 and 5 sit wide open. You understand evidence arbitrage — and why working higher beats working harder. Now it’s time to find out where your child actually stands. This chapter is different from the others. It’s not a framework to learn or a concept to understand — it’s a tool to use. By the end, you’ll have a clear, honest picture of your child’s evidence profile: where they’re strong, where the gaps are, and exactly how to climb from one level to the next.
In this chapter:
  • A 30-minute evidence audit you can do with your teen this weekend
  • A scoring grid to map every activity against the pyramid
  • The coding club transformation — how one basic activity becomes a compelling spike across all five levels
  • Four specific strategies for climbing from each level to the next, with real before/after examples
  • Lucas’s story: how a “looks good on paper” resume got rewritten into a Brown acceptance

Show, Don’t Tell

College admissions officers aren’t just tallying clubs or hunting for fancy titles. They’re looking for proof of impact. Think your kid is amazing? Great! So do thousands of other parents. What makes admissions officers believe you? Evidence. This proof falls on a spectrum — from “I showed up” (yawn) to “I changed my community” (hello, acceptance letter!). Getting this hierarchy isn’t just helpful — it’s your secret weapon for spotting where your teen’s application shines or needs serious help. And that’s exactly what you’re about to do. The Evidence Pyramid from the previous chapter gave you the framework. Now you’re going to hold your child’s activities up against it — honestly, systematically, and with the clarity of someone who finally knows what admissions officers are actually looking for.
A word before you start: This audit might surface uncomfortable truths. An activity your family has invested years in might turn out to be Level 1 evidence. A prestigious program might reveal itself as an evidence dead-end.That’s not a failure — that’s information. And information, especially this early, is power.The whole point is to see clearly so you can act strategically. If the audit reveals patterns you recognize from Chapter 1.5 — late-stage padding, the illusion of impact, the passion problem — that’s actually good news. You already know what those patterns cost. Now you have the tools to fix them.

Your 30-Minute Evidence Audit

Grab your teen and a cup of coffee. In just half an hour, you’ll uncover the truth about their college application — strengths, weaknesses and all.
1

Ask the Three Tough Questions

For each activity on your child’s resume, work through these one at a time:
  1. What actual proof do they have? (Hint: “Trust me” isn’t proof)
  2. How impressive would this evidence be to a skeptical admissions officer?
  3. Where can they level-up their evidence game?
Be honest. If you’re not sure whether an admissions officer would be impressed, the answer is probably “not impressed enough.”
2

Score Each Activity on the Pyramid

Using the Evidence Grid below, rate each of your child’s top activities on a scale of 1-5 based on the highest level of evidence it currently generates:
  • Level 1 — Participation: “I showed up”
  • Level 2 — Achievement: “I got recognized”
  • Level 3 — Character: “I walked the walk”
  • Level 4 — Leadership: “I made things happen”
  • Level 5 — Impact: “I changed something”
Most families find their child’s activities cluster at Levels 1-2. If that’s you, you’re not behind — you’re normal. And now you know exactly where to focus.
3

Spot the Trends

After running through each activity, step back and look for the patterns:
  • Which activities have “level-up” potential for better evidence?
  • Where is your teen this close to showing real impact?
  • Which impressive-sounding activities are actually evidence duds?
Pro tip: Jot this down or make a quick spreadsheet. The patterns you spot will be your college-bound GPS for the next few months.
Fair warning: This audit often delivers plot twists. That prestigious summer program? Might be an evidence dead-end. That quirky weekend hobby? Could be application gold.

Your Evidence Grid

Here’s a simple tool to organize your audit. For each of your child’s top three activities, work through these four rows:
Evidence Grid with columns for Activity 1, 2, and 3, and rows for: current evidence level (1-5), specific evidence, potential to move up, and next steps to improve
Row 1 — Current Evidence (1-5): Where does this activity sit on the pyramid right now? Be ruthlessly honest. Row 2 — List Specific Evidence: What’s the actual proof? Not what your child did — what can they show? Published results? Measurable outcomes? External recognition? If the evidence column is thin, that tells you something important. Row 3 — Potential to Move Up: Is there room to climb? A Level 2 activity with natural potential to reach Level 4 is more valuable than a Level 3 activity that’s already maxed out. Row 4 — Next Steps to Improve: What’s the single most impactful thing your child could do in the next 30-60 days to move this activity up one level? (We’ll cover specific strategies for each transition below.)

The Coding Club Transformation

Let’s see how the Evidence Pyramid transforms an ordinary activity into a compelling :

Before: The Basic Activity

Activity: Started a coding club at school
Position: Founder and President
Time Commitment: 3 hours/week for 2 years

This looks fine on paper, but it’s forgettable. Thousands of students have “Founded and led a coding club” on their activities list. An admissions officer reads it, nods, and moves on. There’s nothing here that separates your child from the next application in the pile.

Now let’s stack the evidence:

After: The Evidence-Stacked Spike

Level 1 (Participation): Created “Code for Change,” a student organization that develops free websites for local nonprofits. Built a structured curriculum and project management system that guides students through the entire development process.

Level 2 (Achievement): Selected as one of 20 student-led organizations nationwide to receive the Microsoft Community Tech Grant. Featured in local newspaper and invited to present at the State Education Technology Conference.

Level 3 (Character): Developed a 10-module curriculum that teaches both technical skills and client management. Created assessment tools that track student progress from beginner to advanced developer.

Level 4 (Leadership): Implemented a mentorship system where experienced members coach newcomers, with special outreach to underrepresented groups in tech. 40% of current members are female (compared to 15% in typical coding programs).

Level 5 (Impact): Completed websites for 12 local nonprofits, helping them collectively raise over $50,000 in additional donations. Expanded to three neighboring schools, with 60+ students now participating across the district.

See the difference? The basic activity tells admissions officers what the student did. The evidence-stacked version proves what the student is capable of. Same student. Same activity. Same time commitment. The difference isn’t talent or resources — it’s evidence strategy. The first version is a line item. The second is a story that an admissions officer brings to committee. And notice how the stacked version hits every level of the pyramid. That’s not an accident — it’s the result of deliberately building evidence upward, one level at a time. Which brings us to the practical question: how do you actually make that climb?

How to Climb the Hierarchy

Here’s the game-changing reality: most students get stuck at the bottom of the evidence hierarchy, fighting for attention with thousands of other “club members” and “participants.” But with the right strategy, your child can systematically climb to the top — where competition thins out and impact speaks louder than any fancy title. These aren’t just theoretical suggestions — they’re battle-tested strategies that have helped students stand out in an increasingly competitive landscape. Each transition below maps directly to the pyramid levels you learned in the previous chapter. And if you’re thinking in investor terms from Chapter 1.4, you’ll notice something: as your child climbs the pyramid, they naturally start generating the signals investors look for — exponential growth, scalable impact, and market validation. The pyramid and the investor lens are two views of the same reality.

Participation → Achievement

Strategy 1: Set Concrete Goals
  • Don’t just “join the robotics club” — set a goal like “I want to learn Python and build a working robot that can navigate a maze by the end of semester”
  • Keep a weekly log of what you actually did and learned — just saying “I practiced a lot” won’t cut it
  • Look for competitions, certifications, or badges that prove you know your stuff — concrete proof beats vague claims
Strategy 2: Develop Specialized Skills
  • Find that one thing nobody else is doing — maybe you’re the only one who knows how to calibrate the lab equipment or edit videos
  • Put in focused practice time — 30 minutes daily beats 4 hours of cramming once a month
  • Show off what you can do — volunteer to teach others, enter competitions, or post your work online
Example Transformation:
  • Before: Member of school environmental club
  • After: Certified in water quality testing; conducted monthly analyses of local watershed with published results
This is the shift from “I was there” to “I can prove what I know.” On the pyramid, you’re moving from evidence that says showed up to evidence that says got recognized. It’s the difference between a resume line and a credential.

Achievement → Leadership

Strategy 1: Create Value Before Seeking Titles
  • Be the person who fixes annoying problems — if club meetings are chaotic, create an agenda template everyone can use
  • Make others’ lives easier — create that spreadsheet nobody wanted to make, or write up that guide for new members
  • Become the go-to person by actually helping, not just raising your hand for every volunteer opportunity
Strategy 2: Start Small and Scale Up
  • Take charge of one small thing and crush it — maybe it’s organizing one event or managing the club’s social media
  • Keep notes on what worked and what flopped — failed bake sale? Write down why so the next person doesn’t repeat your mistakes
  • Ask for more responsibility only after you’ve nailed the small stuff
Example Transformation:
  • Before: Award-winning debater on the school team
  • After: Created and led a six-week training program that improved novice debaters’ win rates by 40%
Notice the shift: the “before” is about your child’s achievement. The “after” is about what your child’s achievement enabled for others. That’s the leadership signal. An admissions officer reading the “after” version sees someone who doesn’t just excel — they elevate everyone around them.

Leadership → Initiative

Strategy 1: Identify Gaps and Needs
  • Play detective — what makes people groan or complain? That’s your opportunity
  • Actually talk to people — grab coffee with the club advisor, chat with other students, DM alumni on LinkedIn
  • Look for quick wins — sometimes the biggest impact comes from fixing small but super annoying problems
Strategy 2: Start With Minimum Viable Projects
  • Start super small — test your idea with five people before trying to change the world
  • Ask for brutal honesty — “what sucks about this?” is more useful than “do you like it?”
  • Keep a project journal — what went wrong, what surprised you, what you’d do differently next time
Example Transformation:
  • Before: President of the school’s community service club
  • After: Created a digital platform matching student volunteers with seniors needing technology help, serving 200+ elderly residents
This is where your child stops following the playbook and starts writing their own. On the pyramid, you’re crossing from “I led what existed” to “I created what didn’t exist.” Remember the investor signals from Chapter 1.4? This is where market validation starts to show — your child identified a real need that nobody else was addressing and built something to fill it.

Initiative → Impact

Strategy 1: Define Clear Impact Metrics
  • Get specific with your numbers — “helped students” is weak, “improved test scores by 23%” is strong
  • Take “before” pictures — you can’t show improvement if you don’t know where you started
  • Build tracking into your project from day one — create simple Google Forms or spreadsheets to collect data as you go
Strategy 2: Scale What Works
  • Figure out which parts of your project actually work — maybe only 2 of your 5 strategies are driving 90% of results
  • Create cheat sheets and templates — make it brain-dead simple for others to copy what works
  • Make friends with people who can help you grow — other club leaders, teachers, local nonprofits, anyone who might want to use your solution
Example Transformation:
  • Before: Started a peer tutoring program at school
  • After: Developed a structured curriculum and training system that improved participating students’ grades by an average of 27%; program adopted by three other schools in the district
This is the summit. When others adopt and replicate your child’s work, that’s the ultimate evidence of impact — it means the solution was bigger than the person who created it. On the investor lens from Chapter 1.4, this is scalable impact in its purest form. It’s what makes an admissions officer walk into committee and say, “We need to admit this student.”

Lucas’s Story: From “Looks Good on Paper” to Brown

Case Study Lucas came to us with the classic “looks good on paper” resume: Model UN, varsity athlete, fancy Ivy League summer program. But our evidence audit showed a harsh truth — he was stuck in the land of “so what?” evidence. Meanwhile, his weekend obsession with stop-motion animation videos? Nowhere on his resume. We helped him flip the script. He created free animation workshops for kids with learning disabilities, built a curriculum that taught storytelling through animation, and tracked a 40% jump in narrative skills among the children. He even trained other teens to run similar programs. That “just-for-fun” hobby? It became his application superstar — showcasing creativity, leadership, and measurable results. Brown University said “yes” faster than you can say “stop-motion.” Here’s what the audit revealed — and what the transformation looked like on the pyramid:
  • Before the audit: Model UN (Level 1 — participation), varsity athletics (Level 2 — achievement), Ivy League summer program (Level 1 — participation, despite the price tag). Impressive titles, thin evidence. Every activity sat at the bottom of the pyramid, indistinguishable from thousands of other applications.
  • After the flip: Animation workshops for kids with learning disabilities (Level 4 — leadership and initiative), a curriculum teaching storytelling through animation (Level 3 — character, walking the walk), a 40% jump in narrative skills (Level 5 — measurable impact), training other teens to run similar programs (Level 5 — replication and scale).
The audit didn’t tell Lucas to abandon everything. It told him to stop hiding his most compelling interest and start building evidence around it. The “looks good on paper” activities were never going to differentiate him — they were the same activities on thousands of other applications. The stop-motion animation? That was his. And once he built the evidence stack, it became undeniable.

The Real Difference

This chapter asked you to do something most families never do: look honestly at the evidence, not the activities. Most families optimize for how things look. They chase impressive-sounding programs, leadership titles, and long activity lists. But admissions officers aren’t evaluating how things look — they’re evaluating what things prove. The evidence audit flips your perspective. It’s not “what is my child doing?” It’s “what can my child prove?” And once you see the gaps, you can fill them — strategically, deliberately, one level at a time.
Key Takeaway: The 30-minute evidence audit is the single most valuable exercise in this course. Most families discover their child’s activities are clustered at Levels 1-2, with enormous untapped potential to climb higher. The gap between where your child is and where they could be is almost always smaller than it looks. The audit doesn’t ask your child to do more — it asks them to prove more from what they’re already doing.

Your Assignment: The Full Evidence AuditThis is the chapter’s centerpiece — and potentially the most important 30 minutes you’ll spend on your child’s college preparation.
  1. Print or recreate the Evidence Grid for your child’s top 3-5 activities
  2. Sit down with your teen (coffee optional, honesty required) and work through each activity:
    • Score it on the pyramid (1-5)
    • List the specific, concrete evidence it has generated
    • Assess the potential to climb higher
    • Identify one next step for each activity
  3. Look for patterns across the grid:
    • Are most activities stuck at the same level?
    • Which activity has the most natural potential to reach Level 4-5?
    • Are there any “evidence duds” consuming significant time?
    • Do any activities connect to each other in ways that could create an evidence stack?
  4. Circle your child’s best candidate for a spike — the activity with the most authentic interest AND the most room to climb
Don’t try to fix everything at once. The audit is a diagnostic, not a prescription. Identify the clearest opportunity, and we’ll build from there.
Up next: Anatomy of a True Spike — Now that you know where your child stands on the pyramid, let’s look at what you’re building toward. What separates a genuine spike from a manufactured one? What are the three components every real spike shares? And how do you tell the difference between an impressive-looking activity and one that will actually move an admissions committee? Chapter 2.3 gives you the lens.